Our Story

We turned to a whole food plant based lifestyle when we ‘faced up’ to being overweight and heading towards heart problems, diabetes and cancer which were already present in our family! 

We transitioned as quickly as we could.  First, we eliminated preservatives, additives, colourings and flavourings.  We learnt to drink more water and we ate more fruits, vegetables, herbs and leafy greens. 

Next we started shopping at the local markets, carefully selecting chemical free and organic fresh food.  We switched our pantry to glass storage, removing all the plastic containers.  Then we began considering how to store our fresh food naturally and safely in the fridge.

We realised that living plant based foods are respiring, even while stored in the fridge.  Meaning that while they are stored in contact with any kind of plastic, paper towel, aluminium foil and even most fabrics, they can absorb the highly toxic chemicals and heavy metals that are leaching out.  

Then, when we eat them those toxins can be carried into our body.  Once in the body the toxins can accumulate over time, cross the womb and keep accumulating….sometimes for generations.  Altering healthy function, creating the environment for viral and bacterial invasions of our bodies and even potentially changing our genome. (You can read our research on food contact plastic here)

This greatly alarmed us and motivated us to change this for everyone.

We are driven by our unwavering belief that pure, natural, unadulterated plant-based fresh foods form the foundation of our health and are worth protecting.  Now we are proud to have created the natural solution we were looking for.

To store fresh plant-based foods naturally means

  • NO Genetically Modified fibre crop, even if the are ‘natural’

  • NO dependency on chemicals to grow the crop

  • NO chemical processes for turning the raw fibre into fabric

  • NO chemical treatment of the fabric

  • NO pesticides

  • NO mould inhibitors

  • NO fungicides

  • NO formaldehyde

  • NO bleaches, and

  • NO flame-retardants


With the Fresh Produce Enhancer you get to store your fresh plant-based food in pure, natural hemp fibre that is GM free and has been prepared into fabric without any chemicals.  Leaving all the natural anti-septic properties, breathability and water holding capacity of hemp undamaged - all the reasons pure, natural hemp has been traditionally used for food storage long before refrigeration.

All this means we’ve created a product that protects your fresh plant-based food, you, your children and their children from toxins leaching from plastic, paper and the ‘natural’ textiles, that are prepared in ways that are anything but natural.

We won’t stop believing in the power of clean, fresh whole plant-based foods for renewing the body.  We also won’t stop creating practical and natural ways to keep our food away from plastic (yes, there are more on the way!).

All because it matters for our health, our fertility, our children and their healthy development.

Here’s to fresh, plant-based foods Stored Naturally!

Helen, Max & Wendy.